Martín Gambarotta's collection of poetry, Punctum (1996), and Martín Rejtman's film Silvia Prieto (1999) are significant examples of the cultural transformations that took place in Argentina during the 1990s. Both works show the effects of market logic in social space, speech and on new subjectivities. However, this article proposes that the emancipatory character of Punctum and Silvia Prieto goes beyond the mere 'exposure' of the corrosive effects of neoliberalism in everyday life. By way of an analysis of certain scenes and poems, this article will discuss how, by taking a critical position 'within' present social relations of production (and therefore, their mediations), these works reveal a critique of neoliberalism through an 'economy of language' that frustrates mercantile logic, by submitting its rapid mediations to the effects of anti-narrative.
- Martín Gambarotta
- Martín Rejtman
- New Argentine Cinema
- Objectivist poetics/poeticas objetivistas
- Poetry of 1990s/poesia de los 90s