“This wine is dead!”: unravelling the effect of word-of-mouth and its moderators in price-based wine quality perceptions

Keyphrases

• Wine 100%
• Perceived Quality 100%
• Wine Quality 100%
• Price-based 100%
• Relationship Types 22%
• Strength of Ties 22%
• Design Methodology 11%
• Marketing Strategy 11%
• Wine Experts 11%
• Additive Effect 11%
• Between-subject 11%
• Traditional Word-of-mouth 11%
• Independent Sample T-test 11%
• Price Categories 11%
• Middle Range 11%
• Source Expertise 11%
• Managerial Effort 11%
• Similarity Data 11%
• Expert Sources 11%
• No Additives 11%
• Wine Prices 11%
• Moderator Role 11%
• Manipulation Checks 11%

INIS

• prices 100%
• wine 100%
• moderators 100%
• design 30%
• hypothesis 10%
• data 10%
• range 10%
• values 10%
• market 10%
• capture 10%
• marketing 10%
• additives 10%

Social Sciences

• USA 100%
• Marketing Strategy 50%
• Experimental Design 50%
• Design Methodology 50%
• Analysis of Variance 50%