The growth and international expansion of an emerging market retailer in Latin America

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Resumen

This study contributes to the literature on international retailing by addressing a gap in the literature regarding how retailers from emerging markets expand internationally. This historical case study analyzes the growth and internationalization process of Chilean retailer Falabella, which is one of the largest retailers in Latin America and has been able to compete with multinationals from developed countries. The research is based on primary and secondary data sources including 33 oral interviews with company managers and family executives, as well as industry data, corporate reports, and trade journals. Drawing on institutional theory, the findings show that belonging to a family conglomerate, engaging in networks, partnerships, and organizational learning, and having an experienced management team helped Falabella gain legitimacy in all international markets.

Idioma originalInglés
Páginas (desde-hasta)357-379
Número de páginas23
PublicaciónJournal of Global Marketing
Volumen24
N.º4
DOI
EstadoPublicada - sept. 2011

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