TY - JOUR
T1 - The effect of extrinsic cues on imported wine evaluations
T2 - An experimental approach
AU - Aqueveque, Claudio
PY - 2008/6/2
Y1 - 2008/6/2
N2 - This paper reports the results of an experimental study conducted to assess the effect of expert reviews, price, and country of origin, on consumers' evaluations of imported wine quality and value. The study revealed a main effect of expert reviews on quality and value perceptions, and that the effect of expert review is higher than the effects of price and country of origin. The study also revealed that country of origin effect is significant on perceived quality but not on perceived value. Moreover, the study revealed that the effect of country-of-origin information is significant when price information is also present, but becomes not significant when expert review information is added.
AB - This paper reports the results of an experimental study conducted to assess the effect of expert reviews, price, and country of origin, on consumers' evaluations of imported wine quality and value. The study revealed a main effect of expert reviews on quality and value perceptions, and that the effect of expert review is higher than the effects of price and country of origin. The study also revealed that country of origin effect is significant on perceived quality but not on perceived value. Moreover, the study revealed that the effect of country-of-origin information is significant when price information is also present, but becomes not significant when expert review information is added.
KW - Country of origin
KW - Expert reviews
KW - Extrinsic cues
KW - Imported wines
KW - Product evaluations
UR - http://www.scopus.com/inward/record.url?scp=67650046949&partnerID=8YFLogxK
U2 - 10.1080/10454440801985910
DO - 10.1080/10454440801985910
M3 - Article
AN - SCOPUS:67650046949
SN - 1045-4446
VL - 14
SP - 33
EP - 47
JO - Journal of Food Products Marketing
JF - Journal of Food Products Marketing
IS - 3
ER -