TY - JOUR
T1 - Investigating consumer expectations of convenience-store attributes in emerging markets
T2 - Evidence in Chile
AU - Bianchi, Constanza C.
PY - 2009/10
Y1 - 2009/10
N2 - Convenience stores (c-stores) constitute a successful format in developed markets such as North America and Europe, but there is scant research in the retailing literature. Even less is known about convenience-store behavior in emerging markets. This study attempts to provide a better understanding of consumer expectations regarding convenience stores in a Latin American context. Interviews were held with Chilean consumers to identify salient convenience-store attributes. Further, a survey was applied to 400 consumers and results show that the salient attributes for Chilean consumers are related to the access dimension of convenience such as access to the store, parking facilities, and hours of operation.
AB - Convenience stores (c-stores) constitute a successful format in developed markets such as North America and Europe, but there is scant research in the retailing literature. Even less is known about convenience-store behavior in emerging markets. This study attempts to provide a better understanding of consumer expectations regarding convenience stores in a Latin American context. Interviews were held with Chilean consumers to identify salient convenience-store attributes. Further, a survey was applied to 400 consumers and results show that the salient attributes for Chilean consumers are related to the access dimension of convenience such as access to the store, parking facilities, and hours of operation.
KW - Chile
KW - Convenience stores
KW - Retailing
KW - Salient attributes
UR - http://www.scopus.com/inward/record.url?scp=70449574515&partnerID=8YFLogxK
U2 - 10.1080/08961530802282240
DO - 10.1080/08961530802282240
M3 - Article
AN - SCOPUS:70449574515
SN - 0896-1530
VL - 21
SP - 309
EP - 320
JO - Journal of International Consumer Marketing
JF - Journal of International Consumer Marketing
IS - 4
ER -