Internet marketing and export market growth in Chile

Constanza Bianchi, Shane Mathews

Producción científica: Contribución a una revistaArtículorevisión exhaustiva

83 Citas (Scopus)

Resumen

Previous studies show that the Internet positively influences firms' export activities from developed markets. However, the literature is vague as to whether the Internet has an impact on the export performance of firms from emerging markets. This study tests a conceptual model that includes the effect of Internet marketing capabilities on export market growth in an emerging market. Drawing on a cross-national sample of 204 export firms from a Latin American country (Chile), findings indicate that Internet marketing capabilities positively influence the availability of export information, which in turn impacts the development of business network relationships and export market growth.

Idioma originalInglés
Páginas (desde-hasta)426-434
Número de páginas9
PublicaciónJournal of Business Research
Volumen69
N.º2
DOI
EstadoPublicada - 1 feb. 2016
Publicado de forma externa

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