Defending the local market against foreign competitors: The example of Chilean retailers

Constanza Bianchi, Joaquin Mena

Resultado de la investigación: Contribución a una revistaArtículorevisión exhaustiva

32 Citas (Scopus)

Resumen

South American countries have experienced the arrival of large US and European retailers that attempt to occupy an important position in these markets. Nonetheless, the situation in Chile differs from its neighboring countries. The largest retailers in Chile are local family businesses that have established themselves as legitimate organizations and are well regarded in the Chilean business community. Based on an analysis of the three major sectors of retailing in Chile, this paper describes the actions taken by Chilean retailers to defend themselves effectively against the attempts of foreign retailers to operate in their market, and the outcomes resulting from this process. By having to deal with strong local and foreign competition, Chilean retailers imitated the best practices of foreign competitors and learned to adapt their retail offer to satisfy the local customers' needs.

Idioma originalInglés
Páginas (desde-hasta)495-504
Número de páginas10
PublicaciónInternational Journal of Retail & Distribution Management
Volumen32
N.º10
DOI
EstadoPublicada - 1 oct. 2004

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