Correction: Highlighting discrepancies in brand messaging increases social media engagement (Journal of the Academy of Marketing Science, (2023), 10.1007/s11747-023-00983-x)

The sentence that starts “Moreover, discrepancies related to each indicator of social media..” and Table 2 and Table 6 in the original published paper contain a mistake. Also, the paragraph that starts “Even after controlling for these possible..”, should refer to Table 2 instead of Table 3. The original article has been corrected.