Consumer engagement with retail firms through social media: an empirical study in Chile

Keyphrases

• Chile 100%
• Social Media 100%
• Consumer Engagement 100%
• Retail Brand 100%
• Retail Companies 100%
• Intention to Engage 66%
• Facebook 50%
• Facebook Page 50%
• Purchase Intention 33%
• Retailers 33%
• Consumer Attitudes 33%
• Social Media Sites 33%
• Consumer-brand Relationship 33%
• Consumer Intention 33%
• Causal Relationship 33%
• Instagram 16%
• Design Methodology 16%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 16%
• Theory of Reasoned Action 16%
• Peer Communication 16%
• Consumer Brands 16%
• Engagement Behavior 16%
• Social Media Engagement 16%
• Engagement Intention 16%
• Main Drivers 16%
• Technology Acceptance Model 16%

INIS

• chile 100%
• attitudes 100%
• retailers 50%
• hypothesis 25%
• power 25%
• investment 25%
• testing 25%
• values 25%
• equations 25%
• design 25%
• modeling 25%
• compatibility 25%

Social Sciences

• Chile 100%
• Social Media 100%
• Facebook 66%
• Consumer Attitude 22%
• Consumer Intention 22%
• Structural Equation Modeling 11%
• Longitudinal Analysis 11%
• Technology Acceptance Model 11%
• Instagram 11%
• Design Methodology 11%
• Likelihood 11%
• Reasoned Action 11%
• Purchasing 11%