The effect of extrinsic cues on imported wine evaluations: An experimental approach

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20 Scopus citations

Abstract

This paper reports the results of an experimental study conducted to assess the effect of expert reviews, price, and country of origin, on consumers' evaluations of imported wine quality and value. The study revealed a main effect of expert reviews on quality and value perceptions, and that the effect of expert review is higher than the effects of price and country of origin. The study also revealed that country of origin effect is significant on perceived quality but not on perceived value. Moreover, the study revealed that the effect of country-of-origin information is significant when price information is also present, but becomes not significant when expert review information is added.

Original languageEnglish
Pages (from-to)33-47
Number of pages15
JournalJournal of Food Products Marketing
Volume14
Issue number3
DOIs
StatePublished - 2 Jun 2008
Externally publishedYes

Keywords

  • Country of origin
  • Expert reviews
  • Extrinsic cues
  • Imported wines
  • Product evaluations

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