The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships: Some Propositions

Constanza Bianchi; Peggy Cunningham; Shirley Taylor

doi:10.1007/978-3-319-11885-7_19

The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships: Some Propositions

Constanza Bianchi, Peggy Cunningham, Shirley Taylor

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This study examines the impact of cultural differences of exchange partners on the formation of international agency relationships. A model including dimensions of cultural differences is developed and propositions outlining their impact on the formation of trust and commitment are formulated.

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	73-79
Number of pages	7
DOIs	https://doi.org/10.1007/978-3-319-11885-7_19
State	Published - 2015
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Keywords

Cultural Difference
Exchange Relationship
Power Distance
Relational Norm
Uncertainty Avoidance

Access to Document

10.1007/978-3-319-11885-7_19

Cite this

Bianchi, C., Cunningham, P., & Taylor, S. (2015). The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships: Some Propositions. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 73-79). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-11885-7_19

Bianchi, Constanza ; Cunningham, Peggy ; Taylor, Shirley. / The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships : Some Propositions. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. pp. 73-79 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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author = "Constanza Bianchi and Peggy Cunningham and Shirley Taylor",

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Bianchi, C, Cunningham, P & Taylor, S 2015, The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships: Some Propositions. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 73-79. https://doi.org/10.1007/978-3-319-11885-7_19

The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships: Some Propositions. / Bianchi, Constanza; Cunningham, Peggy; Taylor, Shirley.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 73-79 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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Bianchi C, Cunningham P, Taylor S. The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships: Some Propositions. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2015. p. 73-79. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-11885-7_19

The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships: Some Propositions

Abstract

Publication series

Keywords

Access to Document

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Cite this