The dynamics of wine tourism adoption in Chile

Juan Pablo Torres, Jose Ignacio Barrera, Martin Kunc, Steve Charters

Research output: Contribution to journalArticlepeer-review

23 Scopus citations


The aim of this paper is to identify the key drivers of wine tourism adoption in Chile and their feedback loop structures through an extensive literature review supplemented by in-depth semistructured interviews of Chilean wine managers. We develop a model to quantitatively assess the impacts of these drivers on wine tourism adoption over time. We use a system dynamics modeling approach to simulate the effectiveness of wine adoption drivers based on data from 69 Chilean wine firms. To different degrees, five drivers affect wine tourists: word-of-mouth recommendations, product attractiveness, tourism services, information available on the internet, and tour operators’ recommendations. Tour operators and tourism services are critical drivers in increasing the number of wine tourists, but product attractiveness has a stronger influence over the long term.

Original languageEnglish
Pages (from-to)474-485
Number of pages12
JournalJournal of Business Research
StatePublished - Apr 2021
Externally publishedYes


  • And mixed-method study
  • System dynamics modeling
  • Wine tourism
  • Wine tourism adoption


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