TY - JOUR
T1 - The dynamics of wine tourism adoption in Chile
AU - Torres, Juan Pablo
AU - Barrera, Jose Ignacio
AU - Kunc, Martin
AU - Charters, Steve
N1 - Funding Information:
Authors acknowledge partial support from the National Agency of Research and Development ANID (CONICYT) of the Chilean government through grant Fondecyt Iniciación 2019, ID number 11190146. We also thank Gonzalo Rojas, CORFO, the National Tourism Service of Chile, Viña Concha y Toro, Viña Santa Rita, and Viña Tarapaca for assistance with information about the wine tourism industry in Chile.
Funding Information:
Authors acknowledge partial support from the National Agency of Research and Development ANID (CONICYT) of the Chilean government through grant Fondecyt Iniciaci?n 2019, ID number 11190146. We also thank Gonzalo Rojas, CORFO, the National Tourism Service of Chile, Vi?a Concha y Toro, Vi?a Santa Rita, and Vi?a Tarapaca for assistance with information about the wine tourism industry in Chile.
Funding Information:
The “Diagnóstico de Enoturismo en Chile 2013” project was funded by the Chilean government through two national agencies: CORFO and the National Tourism Service.
Publisher Copyright:
© 2020 Elsevier Inc.
PY - 2021/4
Y1 - 2021/4
N2 - The aim of this paper is to identify the key drivers of wine tourism adoption in Chile and their feedback loop structures through an extensive literature review supplemented by in-depth semistructured interviews of Chilean wine managers. We develop a model to quantitatively assess the impacts of these drivers on wine tourism adoption over time. We use a system dynamics modeling approach to simulate the effectiveness of wine adoption drivers based on data from 69 Chilean wine firms. To different degrees, five drivers affect wine tourists: word-of-mouth recommendations, product attractiveness, tourism services, information available on the internet, and tour operators’ recommendations. Tour operators and tourism services are critical drivers in increasing the number of wine tourists, but product attractiveness has a stronger influence over the long term.
AB - The aim of this paper is to identify the key drivers of wine tourism adoption in Chile and their feedback loop structures through an extensive literature review supplemented by in-depth semistructured interviews of Chilean wine managers. We develop a model to quantitatively assess the impacts of these drivers on wine tourism adoption over time. We use a system dynamics modeling approach to simulate the effectiveness of wine adoption drivers based on data from 69 Chilean wine firms. To different degrees, five drivers affect wine tourists: word-of-mouth recommendations, product attractiveness, tourism services, information available on the internet, and tour operators’ recommendations. Tour operators and tourism services are critical drivers in increasing the number of wine tourists, but product attractiveness has a stronger influence over the long term.
KW - And mixed-method study
KW - System dynamics modeling
KW - Wine tourism
KW - Wine tourism adoption
UR - http://www.scopus.com/inward/record.url?scp=85087399613&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2020.06.043
DO - 10.1016/j.jbusres.2020.06.043
M3 - Article
AN - SCOPUS:85087399613
SN - 0148-2963
VL - 127
SP - 474
EP - 485
JO - Journal of Business Research
JF - Journal of Business Research
ER -