Social Media in Chile’s Indie Music Scene: Crossing Local and Global Boundaries

Arturo Arriagada, Macarena Lavín

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Scopus citations

Abstract

This chapter examines how social media platforms strengthen the independent scene in Chile by bringing artists closer to their fan base and helping them make decisions about their music in looking to international reach. Chile, isolated by distance and geography, has a small population (18 million) compared to other Latin countries. Based on data gathered from different actors within the current scene from three cities (N: 30), we discuss the impact social media has on the promotion and consumption of music and the organization of the scene across local and international boundaries. We argue that Chile’s indie scene centrally revolves around social media, facilitating the exchange between music, fans, and labels. Indie values are configured around an entrepreneurial and adaptable spirit, and so has seen the most growth through social media.

Original languageEnglish
Title of host publicationGeographically Isolated and Peripheral Music Scenes
Subtitle of host publicationGlobal Insights and Perspectives
PublisherSpringer Nature
Pages97-115
Number of pages19
ISBN (Electronic)9789811645815
ISBN (Print)9789811645808
DOIs
StatePublished - 1 Jan 2021
Externally publishedYes

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