Sell, give away, or donate: An exploratory study of fashion clothing disposal behaviour in two countries

Constanza Bianchi, Grete Birtwistle

Research output: Contribution to journalArticlepeer-review

97 Scopus citations

Abstract

This study investigates the antecedents to clothing disposal methods in two countries: Scotland and Australia. Increasing volumes of textiles are disposed of in landfill sites to the detriment of the environment. Extant research has identified the influences affecting an increased rate of purchasing and the trend to keep clothing for an ever shorter time. As such, it is imperative to examine the factors that affect consumers' choice of clothing disposal method as limited research has been undertaken in this area of socially responsible consumption. The results of a survey administered to a sample of female consumers in the two countries identify antecedents of three forms of clothing disposal methods: selling through eBay or second-hand shops, giving away to family or friends or donating to charities. Findings show differences between the countries regarding clothing disposal behaviour. Nevertheless, general recycling behaviour was found to be the strongest predictor for donating to charities in both countries.

Original languageEnglish
Pages (from-to)353-368
Number of pages16
JournalInternational Review of Retail, Distribution and Consumer Research
Volume20
Issue number3
DOIs
StatePublished - Jul 2010

Keywords

  • Australia
  • Clothing
  • Disposal
  • Fashion
  • Scotland

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