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Scientometric Analysis of Brand Personality
Gustavo Vicencio-Ríos
, Andrés Rubio
,
Luis Araya-Castillo
, Hugo Moraga-Flores
Business School
Research output
:
Contribution to journal
›
Article
›
peer-review
9
Scopus citations
Overview
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Keyphrases
Brand Personality
100%
Business Psychology
25%
Business Science
25%
Business Services
25%
Co-authorship
25%
Communication Education
25%
Communication Science
25%
Constant Growth
25%
Education Sciences
25%
Emotional Communication
25%
Exponential Growth
25%
Knowledge Areas
25%
Knowledge Production
25%
Knowledge-how
25%
Main Journal
25%
Marketing Perspective
25%
Most-cited Authors
25%
Production Trends
25%
Products or Services
25%
Psychological Services
25%
Psychology Social
25%
Quotation
25%
Scientific Development
25%
Scientific Production
75%
Scientometric Analysis
100%
Service Communication
25%
Service Science
25%
Social Sciences
25%
Web of Science Database
25%
Social Sciences
Authors
50%
Brand Personality
100%
Business Psychology
25%
Communication Science
25%
Educational Sciences
25%
Scientific Development
25%
Scientometrics
100%
Social Science
25%
INIS
applications
20%
business
20%
education
20%
growth
40%
increasing
20%
levels
20%
marketing
40%
production
100%
psychology
20%