(Re)Inventing influence: valuation and justification in the influencer marketing industry

INIS

• tools 100%
• values 100%
• industry 100%
• metrics 100%
• marketing 100%
• dynamics 50%
• control 50%
• power 50%
• latin america 50%
• performance 50%
• regulations 50%
• monitoring 50%
• indicators 50%
• drawing 50%
• risks 50%
• economy 50%
• labor 50%
• volatility 50%
• safety 50%
• shape 50%
• monitors 50%

Keyphrases

• Influencer Marketing 100%
• Marketing Industry 100%
• Orders of Worth 50%
• Selectivity Control 50%
• Pricing Structure 50%
• Luc Boltanski 50%
• Brand Safety 50%

Social Sciences

• Influencer Marketing 100%