Private label brands: Measuring equity across consumer segments

Andres Cuneo, Pilar Lopez, Maria Jesus Yague

Research output: Contribution to journalArticlepeer-review

20 Scopus citations

Fingerprint

Dive into the research topics of 'Private label brands: Measuring equity across consumer segments'. Together they form a unique fingerprint.

Keyphrases

INIS

Economics, Econometrics and Finance

Social Sciences