Fingerprint
Dive into the research topics of 'Parent brand susceptibility to negative feedback effects from brand extensions: A meta-analysis of experimental consumer findings'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Parent brand susceptibility to negative feedback effects from brand extensions: A meta-analysis of experimental consumer findings
Sandra J. Milberg, Andres Cuneo, Monica Silva, Ronald C. Goodstein
Research output: Contribution to journal › Article › peer-review
17
Scopus
citations