Mapa de consenso del estudiante universitario como cliente interno

Letzkus Palavecino Manuel; Álvarez Maldonado David; González Martínez Luis; Araya Castillo Luis

doi:10.31876/rcs.v28i.38819

Mapa de consenso del estudiante universitario como cliente interno

Translated title of the contribution: Consensus map of university students as an internal client

Letzkus Palavecino Manuel
, Álvarez Maldonado David
, González Martínez Luis
, Araya Castillo Luis

Business School

Research output: Contribution to journal › Article › peer-review

8 Scopus citations

Abstract

In the field of education, with the aim of evidencing the visualization that university students have in the area of administration and economics of the teaching and learning process, as an internal client of educational organizations, the subjective characteristics of the student body are described, through techniques inspired by a non-traditional marketing methodology called ZMET, using the NVivo software for data analysis of a convenience sample of 10 informants. The result of this study materializes in a consensus map of the mental models of the students as beneficiaries of the teaching service, concluding in a circuit that relates motivation, achievements and student satisfaction.

Translated title of the contribution	Consensus map of university students as an internal client
Original language	Spanish
Pages (from-to)	64-78
Number of pages	15
Journal	Revista de Ciencias Sociales
Volume	28
Issue number	ESPECIAL 6
DOIs	https://doi.org/10.31876/rcs.v28i.38819
State	Published - 2022

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title = "Mapa de consenso del estudiante universitario como cliente interno",

abstract = "In the field of education, with the aim of evidencing the visualization that university students have in the area of administration and economics of the teaching and learning process, as an internal client of educational organizations, the subjective characteristics of the student body are described, through techniques inspired by a non-traditional marketing methodology called ZMET, using the NVivo software for data analysis of a convenience sample of 10 informants. The result of this study materializes in a consensus map of the mental models of the students as beneficiaries of the teaching service, concluding in a circuit that relates motivation, achievements and student satisfaction.",

keywords = "Consensus map, Internal customer., Student perception, University education, University students",

author = "Manuel, \{Letzkus Palavecino\} and David, \{{\'A}lvarez Maldonado\} and Luis, \{Gonz{\'a}lez Mart{\'i}nez\} and Luis, \{Araya Castillo\}",

year = "2022",

doi = "10.31876/rcs.v28i.38819",

language = "Spanish",

volume = "28",

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AU - Manuel, Letzkus Palavecino

AU - David, Álvarez Maldonado

AU - Luis, González Martínez

AU - Luis, Araya Castillo

PY - 2022

Y1 - 2022

N2 - In the field of education, with the aim of evidencing the visualization that university students have in the area of administration and economics of the teaching and learning process, as an internal client of educational organizations, the subjective characteristics of the student body are described, through techniques inspired by a non-traditional marketing methodology called ZMET, using the NVivo software for data analysis of a convenience sample of 10 informants. The result of this study materializes in a consensus map of the mental models of the students as beneficiaries of the teaching service, concluding in a circuit that relates motivation, achievements and student satisfaction.

AB - In the field of education, with the aim of evidencing the visualization that university students have in the area of administration and economics of the teaching and learning process, as an internal client of educational organizations, the subjective characteristics of the student body are described, through techniques inspired by a non-traditional marketing methodology called ZMET, using the NVivo software for data analysis of a convenience sample of 10 informants. The result of this study materializes in a consensus map of the mental models of the students as beneficiaries of the teaching service, concluding in a circuit that relates motivation, achievements and student satisfaction.

KW - Consensus map

KW - Internal customer.

KW - Student perception

KW - University education

KW - University students

UR - https://www.scopus.com/pages/publications/85140015396

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JO - Revista de Ciencias Sociales

JF - Revista de Ciencias Sociales

IS - ESPECIAL 6

ER -

Mapa de consenso del estudiante universitario como cliente interno

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