Internet marketing and export market growth in Chile

Constanza Bianchi, Shane Mathews

Research output: Contribution to journalArticlepeer-review

54 Scopus citations

Abstract

Previous studies show that the Internet positively influences firms' export activities from developed markets. However, the literature is vague as to whether the Internet has an impact on the export performance of firms from emerging markets. This study tests a conceptual model that includes the effect of Internet marketing capabilities on export market growth in an emerging market. Drawing on a cross-national sample of 204 export firms from a Latin American country (Chile), findings indicate that Internet marketing capabilities positively influence the availability of export information, which in turn impacts the development of business network relationships and export market growth.

Original languageEnglish
Pages (from-to)426-434
Number of pages9
JournalJournal of Business Research
Volume69
Issue number2
DOIs
StatePublished - 1 Feb 2016
Externally publishedYes

Keywords

  • Business relationships
  • Chile
  • Export market growth
  • Information availability
  • Internet marketing

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