Generic generative design systems to imprint personalities in consumer products: Preliminary results

Beghelli Alejandra, Briede Juan, Carrasco Miguel, Prieto Pablo

Research output: Contribution to journalConference articlepeer-review

1 Scopus citations


Generative design is a computer aided design system that automatically or semi-automatically produces design solutions. Generative design systems help designers to save time and labor during the conceptual stage of the design process by providing them with a high number of design alternatives or emergent design patterns the designer can use to further refine the final design solution. They can also be used by non-specialists to quickly generate much needed design solutions. Several generative design techniques for different consumer products have been proposed to date. However, none of them allow imprinting a personality to the product in such a generic way that the method is independent of the product being designed. Given that customers prefer products whose personality is similar to their own, the capability of generating personality-based products is key for their successful introduction to the market. In this paper we present preliminary results of ongoing research on the development of generative design techniques that imprint personalities to consumer products. Unlike previous work, the techniques here explored are generic enough as to be used with any consumer product.

Original languageEnglish
Pages (from-to)493-502
Number of pages10
JournalProceedings of the International Conference on Engineering Design, ICED
Issue numberDS87-4
StatePublished - 2017
Event21st International Conference on Engineering Design, ICED 2017 - Vancouver, Canada
Duration: 21 Aug 201725 Aug 2017


  • Computational design methods
  • Conceptual design
  • Design process
  • Generative design


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