Exploring Urban Consumers’ Attitudes and Intentions to Purchase Local Food in Chile

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21 Scopus citations

Abstract

Although local food consumption is growing in importance, there remains a lack of research addressing local food consumption preferences in less developed countries. This article aims to examine the drivers of local food purchase intentions for Chilean consumers. A model of local food behavioral intention was developed from consumer behavior theory. The model was tested using structural equation modeling with data from Chilean shoppers located in Santiago (n = 283). The analysis revealed that Chilean consumers are willing to purchase local food based on their positive attitude toward buying local food and their feelings of connectedness with the environment, but not because they have a desire to support local businesses. These findings have implications for retailers, marketers, and food producers.

Original languageEnglish
Pages (from-to)553-569
Number of pages17
JournalJournal of Food Products Marketing
Volume23
Issue number5
DOIs
StatePublished - 4 Jul 2017
Externally publishedYes

Keywords

  • Attitudes
  • Chile
  • local food
  • purchase intention

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