Examining the role of wine brand love on brand loyalty: A multi-country comparison

Keyphrases

• Multi-country Comparison 100%
• Brand Loyalty 100%
• Wine Brand 100%
• Brand Love 100%
• Wine Experts 66%
• Brand Satisfaction 50%
• Brand Trust 33%
• Chile 16%
• Mexico 16%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 16%
• Australia 16%
• Wine 16%
• Marketing Strategy 16%
• Experiential Knowledge 16%
• Portugal 16%
• Wine Consumers 16%
• France 16%
• Multi-country Study 16%
• Producing Countries 16%
• Direct Influence 16%

INIS

• comparative evaluations 100%
• wine 100%
• hypothesis 8%
• chile 8%
• surveys 8%
• data 8%
• equations 8%
• mexico 8%
• modeling 8%
• australia 8%
• marketing 8%
• france 8%
• portugal 8%

Food Science

• Brand Satisfaction 100%