Correction to: Highlighting Discrepancies in Brand Messaging Increases Social Media Engagement (Journal of the Academy of Marketing Science, (2025), 53, 4, (989-1010), 10.1007/s11747-023-00983-x)

Research output: Contribution to journalComment/debate

Abstract

The sentence that starts “Moreover, discrepancies related to each indicator of social media..” and Table 2 and Table 6 in the original published paper contain a mistake. Also, the paragraph that starts “Even after controlling for these possible..”, should refer to Table 2 instead of Table 3. The original article has been corrected.

Original languageEnglish
Pages (from-to)1011
Number of pages1
JournalJournal of the Academy of Marketing Science
Volume53
Issue number4
DOIs
StatePublished - Jul 2025
Externally publishedYes

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