TY - JOUR
T1 - Correction
T2 - Highlighting discrepancies in brand messaging increases social media engagement (Journal of the Academy of Marketing Science, (2023), 10.1007/s11747-023-00983-x)
AU - Pezzuti, Todd
N1 - Publisher Copyright:
© 2023, Academy of Marketing Science.
PY - 2024
Y1 - 2024
N2 - The sentence that starts “Moreover, discrepancies related to each indicator of social media..” and Table 2 and Table 6 in the original published paper contain a mistake. Also, the paragraph that starts “Even after controlling for these possible..”, should refer to Table 2 instead of Table 3. The original article has been corrected.
AB - The sentence that starts “Moreover, discrepancies related to each indicator of social media..” and Table 2 and Table 6 in the original published paper contain a mistake. Also, the paragraph that starts “Even after controlling for these possible..”, should refer to Table 2 instead of Table 3. The original article has been corrected.
UR - http://www.scopus.com/inward/record.url?scp=85182693324&partnerID=8YFLogxK
U2 - 10.1007/s11747-023-00999-3
DO - 10.1007/s11747-023-00999-3
M3 - Comment/debate
AN - SCOPUS:85182693324
SN - 0092-0703
JO - Journal of the Academy of Marketing Science
JF - Journal of the Academy of Marketing Science
ER -