Consumer internet purchasing behavior in Chile

Lynda Andrews, Constanza Bianchi

Research output: Contribution to journalArticlepeer-review

61 Scopus citations


Despite the potential for e-commerce growth in Latin America, studies investigating factors that influence consumers' Internet purchasing behavior are very limited. This research addresses this limitation with a consumer centric study in Chile using the Theory of Reasoned Action. The study examines Chilean consumers' beliefs, perceptions of risk, and subjective norms about continued purchasing on the Internet. Findings show that consumers' attitude towards purchasing on the Internet is an influential factor on intentions to continue Internet purchasing. Additionally, compatibility and result demonstrability are influential factors on attitudes towards this behavior. The study contributes to the important area of technology post adoption behavior.

Original languageEnglish
Pages (from-to)1791-1799
Number of pages9
JournalJournal of Business Research
Issue number10
StatePublished - Oct 2013


  • Chile
  • Consumer behaviour
  • Internet purchasing
  • Latin America


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