Keyphrases
Chile
100%
Social Media
100%
Consumer Engagement
100%
Retail Brand
100%
Intention to Participate
66%
Facebook
50%
Facebook Page
50%
Causal Relationship
33%
Purchase Intention
33%
Retailers
33%
Consumer Attitudes
33%
Social Media Sites
33%
Consumer-brand Relationship
33%
Consumer Intention
33%
Instagram
16%
Design Methodology
16%
Twitter
16%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
16%
Theory of Reasoned Action
16%
Peer Communication
16%
Consumer Brands
16%
Technology Acceptance Model 2 (TAM2)
16%
Engagement Behavior
16%
Social Media Engagement
16%
Engagement Intention
16%
Social Media Branding
16%
Main Drivers
16%
INIS
chile
100%
attitudes
100%
retailers
50%
hypothesis
25%
power
25%
investment
25%
testing
25%
values
25%
equations
25%
design
25%
modeling
25%
compatibility
25%
Social Sciences
Chile
100%
Facebook
100%
Consumer Attitude
33%
Consumer Intention
33%
Structural Equation Modeling
16%
Longitudinal Analysis
16%
Technology Acceptance Model
16%
Instagram
16%
Psychology
Facebook
100%
Consumer Attitude
33%
Longitudinal Study
16%
Instagram
16%
Economics, Econometrics and Finance
Consumer Attitude
100%
Innovation Adoption
33%