Certainty in Language Increases Consumer Engagement on Social Media

Keyphrases

• Social Media 100%
• Consumer Engagement 100%
• Facebook 33%
• Controlled Experiment 16%
• Social Media Platforms 16%
• Marketing Management 16%
• Language Effects 16%
• Text Analysis 16%
• Social Media Messages 16%
• Sense of Power 16%
• Low Power 16%
• Power Distance Belief 16%
• Retweet 16%

INIS

• power 100%
• levels 50%
• distance 50%
• marketing 50%

Social Sciences

• Power Distance Belief 33%