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Antecedents of consumer brand loyalty in the Australian wine industry
Constanza Bianchi
, Judy Drennan
, Bill Proud
Business School
Research output
:
Contribution to journal
›
Article
›
peer-review
25
Scopus citations
Overview
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Dive into the research topics of 'Antecedents of consumer brand loyalty in the Australian wine industry'. Together they form a unique fingerprint.
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Keyphrases
Brand Loyalty
100%
Wine Brand
100%
Consumer Brands
100%
Australian Wine Industry
100%
Wine Experts
44%
Wine
33%
Brand Satisfaction
22%
Experiential Knowledge
22%
Brand Trust
22%
Winery
22%
Consumer Loyalty
22%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
11%
Retailers
11%
Consumer Preferences
11%
Wine Consumers
11%
Retail Outlet
11%
Wine Industry
11%
Consumer Satisfaction
11%
Australian Wine
11%
INIS
industry
100%
wine
100%
hypothesis
5%
data
5%
range
5%
values
5%
equations
5%
modeling
5%
retailers
5%
marketers
5%
Food Science
Brand Satisfaction
100%
Consumer Choice
50%