American and Australian Women’s Antecedents to Trust, Commitment and Loyalty to Costco

Patricia Huddleston, Eunyoung C. Sung, Stella Minahan, Constanza Bianchi

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

Value retailers such as Costco have created a shopping environment that inspires a “treasure-hunt” from its customers because certain items in their merchandise assortment are available in very limited quantities. The “thrill of the hunt” appeals to certain types of shoppers and can create a fun and exciting experience (Huddleston & Minahan, 2011). We surmise that this type of shopping environment will affect shopping environment satisfaction, which in turn will influence hedonic experience. The hedonic experience might lead to trust, commitment and loyalty to a retailer. With this in mind, our study examine whether shopping environment satisfaction and hedonic shopping value affect female consumer trust, commitment and loyalty to a store across cultures.

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages810-813
Number of pages4
DOIs
StatePublished - 2016
Externally publishedYes

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Keywords

  • Australian Woman
  • Shopping Environment
  • Shopping Experience
  • Store Environment
  • Store Loyalty

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