Addressing climate change with behavioral science: A global intervention tournament in 63 countries

Madalina Vlasceanu; Kimberly C. Doell; Joseph B. Bak-Coleman; Boryana Todorova; Michael M. Berkebile-Weinberg; Samantha J. Grayson; Yash Patel; Danielle Goldwert; Yifei Pei; Alek Chakroff; Ekaterina Pronizius; Karlijn L. van den Broek; Denisa Vlasceanu; Sara Constantino; Michael J. Morais; Philipp Schumann; Steve Rathje; Ke Fang; Salvatore Maria Aglioti; Mark Alfano; Andy J. Alvarado-Yepez; Angélica Andersen; Frederik Anseel; Matthew A.J. Apps; Chillar Asadli; Fonda Jane Awuor; Flavio Azevedo; Piero Basaglia; Jocelyn J. Bélanger; Sebastian Berger; Paul Bertin; Michał Białek; Olga Bialobrzeska; Michelle Blaya-Burgo; Daniëlle N.M. Bleize; Simen Bø; Lea Boecker; Paulo S. Boggio; Sylvie Borau; Björn Bos; Ayoub Bouguettaya; Markus Brauer; Cameron Brick; Tymofii Brik; Roman Briker; Tobias Brosch; Ondrej Buchel; Daniel Buonauro; Radhika Butalia; Héctor Carvacho; Sarah A.E. Chamberlain; Hang Yee Chan; Dawn Chow; Dongil Chung; Luca Cian; Noa Cohen-Eick; Luis Sebastian Contreras-Huerta; Davide Contu; Vladimir Cristea; Jo Cutler; Silvana D'Ottone; Jonas De Keersmaecker; Sarah Delcourt; Sylvain Delouvée; Kathi Diel; Benjamin D. Douglas; Moritz A. Drupp; Shreya Dubey; Jānis Ekmanis; Christian T. Elbaek; Mahmoud Elsherif; Iris M. Engelhard; Yannik A. Escher; Tom W. Etienne; Laura Farage; Ana Rita Farias; Stefan Feuerriegel; Andrej Findor; Lucia Freira; Malte Friese; Neil Philip Gains; Albina Gallyamova; Sandra J. Geiger; Oliver Genschow; Biljana Gjoneska; Theofilos Gkinopoulos; Beth Goldberg; Amit Goldenberg; Sarah Gradidge; Simone Grassini; Kurt Gray; Sonja Grelle; Siobhán M. Griffin; Lusine Grigoryan; Ani Grigoryan; Dmitry Grigoryev; June Gruber; Johnrev Guilaran; Britt Hadar; Ulf J.J. Hahnel; Eran Halperin; Annelie J. Harvey; Christian A.P. Haugestad; Aleksandra M. Herman; Hal E. Hershfield; Toshiyuki Himichi; Donald W. Hine; Wilhelm Hofmann; Lauren Howe; Enma T. Huaman-Chulluncuy; Guanxiong Huang; Tatsunori Ishii; Ayahito Ito; Fanli Jia; John T. Jost; Veljko Jovanović; Dominika Jurgiel; Ondřej Kácha; Reeta Kankaanpää; Jaroslaw Kantorowicz; Elena Kantorowicz-Reznichenko; Keren Kaplan Mintz; Ilker Kaya; Ozgur Kaya; Narine Khachatryan; Anna Klas; Colin Klein; Christian A. Klöckner; Lina Koppel; Alexandra I. Kosachenko; Emily J. Kothe; Ruth Krebs; Amy R. Krosch; Andre P.M. Krouwel; Yara Kyrychenko; Maria Lagomarsino; Claus Lamm; Florian Lange; Julia Lee Cunningham; Jeffrey Lees; Tak Yan Leung; Neil Levy; Patricia L. Lockwood; Chiara Longoni; Alberto López Ortega; David D. Loschelder; Jackson G. Lu; Yu Luo; Joseph Luomba; Annika E. Lutz; Johann M. Majer; Ezra Markowitz; Abigail A. Marsh; Karen Louise Mascarenhas; Bwambale Mbilingi; Winfred Mbungu; Cillian McHugh; Marijn H.C. Meijers; Hugo Mercier; Fenant Laurent Mhagama; Katerina Michalakis; Nace Mikus; Sarah Milliron; Panagiotis Mitkidis; Fredy S. Monge-Rodríguez; Youri L. Mora; David Moreau; Kosuke Motoki; Manuel Moyano; Mathilde Mus; Joaquin Navajas; Tam Luong Nguyen; Dung Minh Nguyen; Trieu Nguyen; Laura Niemi; Sari R.R. Nijssen; Gustav Nilsonne; Jonas P. Nitschke; Laila Nockur; Ritah Okura; Sezin Öner; Asil Ali Özdoğru; Helena Palumbo; Costas Panagopoulos; Maria Serena Panasiti; Philip Pärnamets; Mariola Paruzel-Czachura; Yuri G. Pavlov; César Payán-Gómez; Adam R. Pearson; Leonor Pereira da Costa; Hannes M. Petrowsky; Stefan Pfattheicher; Nhat Tan Pham; Vladimir Ponizovskiy; Clara Pretus; Gabriel G. Rêgo; Ritsaart Reimann; Shawn A. Rhoads; Julian Riano-Moreno; Isabell Richter; Jan Philipp Röer; Jahred Rosa-Sullivan; Robert M. Ross; Anandita Sabherwal; Toshiki Saito; Oriane Sarrasin; Nicolas Say; Katharina Schmid; Michael T. Schmitt; Philipp Schoenegger; Christin Scholz; Mariah G. Schug; Stefan Schulreich; Ganga Shreedhar; Eric Shuman; Smadar Sivan; Hallgeir Sjåstad; Meikel Soliman; Katia Soud; Tobia Spampatti; Gregg Sparkman; Ognen Spasovski; Samantha K. Stanley; Jessica A. Stern; Noel Strahm; Yasushi Suko; Sunhae Sul; Stylianos Syropoulos; Neil C. Taylor; Elisa Tedaldi; Gustav Tinghög; Luu Duc Toan Huynh; Giovanni Antonio Travaglino; Manos Tsakiris; İlayda Tüter; Michael Tyrala; Özden Melis Uluğ; Arkadiusz Urbanek; Danila Valko; Sander van der Linden; Kevin van Schie; Aart van Stekelenburg; Edmunds Vanags; Daniel Västfjäll; Stepan Vesely; Jáchym Vintr; Marek Vranka; Patrick Otuo Wanguche; Robb Willer; Adrian Dominik Wojcik; Rachel Xu; Anjali Yadav; Magdalena Zawisza; Xian Zhao; Jiaying Zhao; Dawid Żuk; Jay J. Van Bavel

doi:10.1126/sciadv.adj5778

Addressing climate change with behavioral science: A global intervention tournament in 63 countries

Madalina Vlasceanu, Kimberly C. Doell, Joseph B. Bak-Coleman, Boryana Todorova, Michael M. Berkebile-Weinberg, Samantha J. Grayson, Yash Patel, Danielle Goldwert, Yifei Pei, Alek Chakroff, Ekaterina Pronizius, Karlijn L. van den Broek, Denisa Vlasceanu, Sara Constantino, Michael J. Morais, Philipp Schumann, Steve Rathje, Ke Fang, Salvatore Maria Aglioti, Mark AlfanoAndy J. Alvarado-Yepez, Angélica Andersen, Frederik Anseel, Matthew A.J. Apps, Chillar Asadli, Fonda Jane Awuor, Flavio Azevedo, Piero Basaglia, Jocelyn J. Bélanger, Sebastian Berger, Paul Bertin, Michał Białek, Olga Bialobrzeska, Michelle Blaya-Burgo, Daniëlle N.M. Bleize, Simen Bø, Lea Boecker, Paulo S. Boggio, Sylvie Borau, Björn Bos, Ayoub Bouguettaya, Markus Brauer, Cameron Brick, Tymofii Brik, Roman Briker, Tobias Brosch, Ondrej Buchel, Daniel Buonauro, Radhika Butalia, Héctor Carvacho, Sarah A.E. Chamberlain, Hang Yee Chan, Dawn Chow, Dongil Chung, Luca Cian, Noa Cohen-Eick, Luis Sebastian Contreras-Huerta, Davide Contu, Vladimir Cristea, Jo Cutler, Silvana D'Ottone, Jonas De Keersmaecker, Sarah Delcourt, Sylvain Delouvée, Kathi Diel, Benjamin D. Douglas, Moritz A. Drupp, Shreya Dubey, Jānis Ekmanis, Christian T. Elbaek, Mahmoud Elsherif, Iris M. Engelhard, Yannik A. Escher, Tom W. Etienne, Laura Farage, Ana Rita Farias, Stefan Feuerriegel, Andrej Findor, Lucia Freira, Malte Friese, Neil Philip Gains, Albina Gallyamova, Sandra J. Geiger, Oliver Genschow, Biljana Gjoneska, Theofilos Gkinopoulos, Beth Goldberg, Amit Goldenberg, Sarah Gradidge, Simone Grassini, Kurt Gray, Sonja Grelle, Siobhán M. Griffin, Lusine Grigoryan, Ani Grigoryan, Dmitry Grigoryev, June Gruber, Johnrev Guilaran, Britt Hadar, Ulf J.J. Hahnel, Eran Halperin, Annelie J. Harvey, Christian A.P. Haugestad, Aleksandra M. Herman, Hal E. Hershfield, Toshiyuki Himichi, Donald W. Hine, Wilhelm Hofmann, Lauren Howe, Enma T. Huaman-Chulluncuy, Guanxiong Huang, Tatsunori Ishii, Ayahito Ito, Fanli Jia, John T. Jost, Veljko Jovanović, Dominika Jurgiel, Ondřej Kácha, Reeta Kankaanpää, Jaroslaw Kantorowicz, Elena Kantorowicz-Reznichenko, Keren Kaplan Mintz, Ilker Kaya, Ozgur Kaya, Narine Khachatryan, Anna Klas, Colin Klein, Christian A. Klöckner, Lina Koppel, Alexandra I. Kosachenko, Emily J. Kothe, Ruth Krebs, Amy R. Krosch, Andre P.M. Krouwel, Yara Kyrychenko, Maria Lagomarsino, Claus Lamm, Florian Lange, Julia Lee Cunningham, Jeffrey Lees, Tak Yan Leung, Neil Levy, Patricia L. Lockwood, Chiara Longoni, Alberto López Ortega, David D. Loschelder, Jackson G. Lu, Yu Luo, Joseph Luomba, Annika E. Lutz, Johann M. Majer, Ezra Markowitz, Abigail A. Marsh, Karen Louise Mascarenhas, Bwambale Mbilingi, Winfred Mbungu, Cillian McHugh, Marijn H.C. Meijers, Hugo Mercier, Fenant Laurent Mhagama, Katerina Michalakis, Nace Mikus, Sarah Milliron, Panagiotis Mitkidis, Fredy S. Monge-Rodríguez, Youri L. Mora, David Moreau, Kosuke Motoki, Manuel Moyano, Mathilde Mus, Joaquin Navajas, Tam Luong Nguyen, Dung Minh Nguyen, Trieu Nguyen, Laura Niemi, Sari R.R. Nijssen, Gustav Nilsonne, Jonas P. Nitschke, Laila Nockur, Ritah Okura, Sezin Öner, Asil Ali Özdoğru, Helena Palumbo, Costas Panagopoulos, Maria Serena Panasiti, Philip Pärnamets, Mariola Paruzel-Czachura, Yuri G. Pavlov, César Payán-Gómez, Adam R. Pearson, Leonor Pereira da Costa, Hannes M. Petrowsky, Stefan Pfattheicher, Nhat Tan Pham, Vladimir Ponizovskiy, Clara Pretus, Gabriel G. Rêgo, Ritsaart Reimann, Shawn A. Rhoads, Julian Riano-Moreno, Isabell Richter, Jan Philipp Röer, Jahred Rosa-Sullivan, Robert M. Ross, Anandita Sabherwal, Toshiki Saito, Oriane Sarrasin, Nicolas Say, Katharina Schmid, Michael T. Schmitt, Philipp Schoenegger, Christin Scholz, Mariah G. Schug, Stefan Schulreich, Ganga Shreedhar, Eric Shuman, Smadar Sivan, Hallgeir Sjåstad, Meikel Soliman, Katia Soud, Tobia Spampatti, Gregg Sparkman, Ognen Spasovski, Samantha K. Stanley, Jessica A. Stern, Noel Strahm, Yasushi Suko, Sunhae Sul, Stylianos Syropoulos, Neil C. Taylor, Elisa Tedaldi, Gustav Tinghög, Luu Duc Toan Huynh, Giovanni Antonio Travaglino, Manos Tsakiris, İlayda Tüter, Michael Tyrala, Özden Melis Uluğ, Arkadiusz Urbanek, Danila Valko, Sander van der Linden, Kevin van Schie, Aart van Stekelenburg, Edmunds Vanags, Daniel Västfjäll, Stepan Vesely, Jáchym Vintr, Marek Vranka, Patrick Otuo Wanguche, Robb Willer, Adrian Dominik Wojcik, Rachel Xu, Anjali Yadav, Magdalena Zawisza, Xian Zhao, Jiaying Zhao, Dawid Żuk, Jay J. Van Bavel

Research output: Contribution to journal › Article › peer-review

20 Scopus citations

Abstract

Effectively reducing climate change requires marked, global behavior change. However, it is unclear which strategies are most likely to motivate people to change their climate beliefs and behaviors. Here, we tested 11 expert-crowdsourced interventions on four climate mitigation outcomes: beliefs, policy support, information sharing intention, and an effortful tree-planting behavioral task. Across 59,440 participants from 63 countries, the interventions’ effectiveness was small, largely limited to nonclimate skeptics, and differed across outcomes: Beliefs were strengthened mostly by decreasing psychological distance (by 2.3%), policy support by writing a letter to a future-generation member (2.6%), information sharing by negative emotion induction (12.1%), and no intervention increased the more effortful behavior—several interventions even reduced tree planting. Last, the effects of each intervention differed depending on people’s initial climate beliefs. These findings suggest that the impact of behavioral climate interventions varies across audiences and target behaviors.

Original language	English
Article number	eadj5778
Journal	Science Advances
Volume	10
Issue number	6
DOIs	https://doi.org/10.1126/sciadv.adj5778
State	Published - Feb 2024
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1126/sciadv.adj5778

Cite this

Vlasceanu, M., Doell, K. C., Bak-Coleman, J. B., Todorova, B., Berkebile-Weinberg, M. M., Grayson, S. J., Patel, Y., Goldwert, D., Pei, Y., Chakroff, A., Pronizius, E., van den Broek, K. L., Vlasceanu, D., Constantino, S., Morais, M. J., Schumann, P., Rathje, S., Fang, K., Aglioti, S. M., ... Van Bavel, J. J. (2024). Addressing climate change with behavioral science: A global intervention tournament in 63 countries. Science Advances, 10(6), Article eadj5778. https://doi.org/10.1126/sciadv.adj5778

@article{e94349f1f09d45d3b6984b74be41f89b,

title = "Addressing climate change with behavioral science: A global intervention tournament in 63 countries",

abstract = "Effectively reducing climate change requires marked, global behavior change. However, it is unclear which strategies are most likely to motivate people to change their climate beliefs and behaviors. Here, we tested 11 expert-crowdsourced interventions on four climate mitigation outcomes: beliefs, policy support, information sharing intention, and an effortful tree-planting behavioral task. Across 59,440 participants from 63 countries, the interventions{\textquoteright} effectiveness was small, largely limited to nonclimate skeptics, and differed across outcomes: Beliefs were strengthened mostly by decreasing psychological distance (by 2.3%), policy support by writing a letter to a future-generation member (2.6%), information sharing by negative emotion induction (12.1%), and no intervention increased the more effortful behavior—several interventions even reduced tree planting. Last, the effects of each intervention differed depending on people{\textquoteright}s initial climate beliefs. These findings suggest that the impact of behavioral climate interventions varies across audiences and target behaviors.",

author = "Madalina Vlasceanu and Doell, {Kimberly C.} and Bak-Coleman, {Joseph B.} and Boryana Todorova and Berkebile-Weinberg, {Michael M.} and Grayson, {Samantha J.} and Yash Patel and Danielle Goldwert and Yifei Pei and Alek Chakroff and Ekaterina Pronizius and {van den Broek}, {Karlijn L.} and Denisa Vlasceanu and Sara Constantino and Morais, {Michael J.} and Philipp Schumann and Steve Rathje and Ke Fang and Aglioti, {Salvatore Maria} and Mark Alfano and Alvarado-Yepez, {Andy J.} and Ang{\'e}lica Andersen and Frederik Anseel and Apps, {Matthew A.J.} and Chillar Asadli and Awuor, {Fonda Jane} and Flavio Azevedo and Piero Basaglia and B{\'e}langer, {Jocelyn J.} and Sebastian Berger and Paul Bertin and Micha{\l} Bia{\l}ek and Olga Bialobrzeska and Michelle Blaya-Burgo and Bleize, {Dani{\"e}lle N.M.} and Simen B{\o} and Lea Boecker and Boggio, {Paulo S.} and Sylvie Borau and Bj{\"o}rn Bos and Ayoub Bouguettaya and Markus Brauer and Cameron Brick and Tymofii Brik and Roman Briker and Tobias Brosch and Ondrej Buchel and Daniel Buonauro and Radhika Butalia and H{\'e}ctor Carvacho and Chamberlain, {Sarah A.E.} and Chan, {Hang Yee} and Dawn Chow and Dongil Chung and Luca Cian and Noa Cohen-Eick and Contreras-Huerta, {Luis Sebastian} and Davide Contu and Vladimir Cristea and Jo Cutler and Silvana D'Ottone and {De Keersmaecker}, Jonas and Sarah Delcourt and Sylvain Delouv{\'e}e and Kathi Diel and Douglas, {Benjamin D.} and Drupp, {Moritz A.} and Shreya Dubey and Jānis Ekmanis and Elbaek, {Christian T.} and Mahmoud Elsherif and Engelhard, {Iris M.} and Escher, {Yannik A.} and Etienne, {Tom W.} and Laura Farage and Farias, {Ana Rita} and Stefan Feuerriegel and Andrej Findor and Lucia Freira and Malte Friese and Gains, {Neil Philip} and Albina Gallyamova and Geiger, {Sandra J.} and Oliver Genschow and Biljana Gjoneska and Theofilos Gkinopoulos and Beth Goldberg and Amit Goldenberg and Sarah Gradidge and Simone Grassini and Kurt Gray and Sonja Grelle and Griffin, {Siobh{\'a}n M.} and Lusine Grigoryan and Ani Grigoryan and Dmitry Grigoryev and June Gruber and Johnrev Guilaran and Britt Hadar and Hahnel, {Ulf J.J.} and Eran Halperin and Harvey, {Annelie J.} and Haugestad, {Christian A.P.} and Herman, {Aleksandra M.} and Hershfield, {Hal E.} and Toshiyuki Himichi and Hine, {Donald W.} and Wilhelm Hofmann and Lauren Howe and Huaman-Chulluncuy, {Enma T.} and Guanxiong Huang and Tatsunori Ishii and Ayahito Ito and Fanli Jia and Jost, {John T.} and Veljko Jovanovi{\'c} and Dominika Jurgiel and Ond{\v r}ej K{\'a}cha and Reeta Kankaanp{\"a}{\"a} and Jaroslaw Kantorowicz and Elena Kantorowicz-Reznichenko and Mintz, {Keren Kaplan} and Ilker Kaya and Ozgur Kaya and Narine Khachatryan and Anna Klas and Colin Klein and Kl{\"o}ckner, {Christian A.} and Lina Koppel and Kosachenko, {Alexandra I.} and Kothe, {Emily J.} and Ruth Krebs and Krosch, {Amy R.} and Krouwel, {Andre P.M.} and Yara Kyrychenko and Maria Lagomarsino and Claus Lamm and Florian Lange and Cunningham, {Julia Lee} and Jeffrey Lees and Leung, {Tak Yan} and Neil Levy and Lockwood, {Patricia L.} and Chiara Longoni and {L{\'o}pez Ortega}, Alberto and Loschelder, {David D.} and Lu, {Jackson G.} and Yu Luo and Joseph Luomba and Lutz, {Annika E.} and Majer, {Johann M.} and Ezra Markowitz and Marsh, {Abigail A.} and Mascarenhas, {Karen Louise} and Bwambale Mbilingi and Winfred Mbungu and Cillian McHugh and Meijers, {Marijn H.C.} and Hugo Mercier and Mhagama, {Fenant Laurent} and Katerina Michalakis and Nace Mikus and Sarah Milliron and Panagiotis Mitkidis and Monge-Rodr{\'i}guez, {Fredy S.} and Mora, {Youri L.} and David Moreau and Kosuke Motoki and Manuel Moyano and Mathilde Mus and Joaquin Navajas and Nguyen, {Tam Luong} and Nguyen, {Dung Minh} and Trieu Nguyen and Laura Niemi and Nijssen, {Sari R.R.} and Gustav Nilsonne and Nitschke, {Jonas P.} and Laila Nockur and Ritah Okura and Sezin {\"O}ner and {\"O}zdoğru, {Asil Ali} and Helena Palumbo and Costas Panagopoulos and Panasiti, {Maria Serena} and Philip P{\"a}rnamets and Mariola Paruzel-Czachura and Pavlov, {Yuri G.} and C{\'e}sar Pay{\'a}n-G{\'o}mez and Pearson, {Adam R.} and {da Costa}, {Leonor Pereira} and Petrowsky, {Hannes M.} and Stefan Pfattheicher and Pham, {Nhat Tan} and Vladimir Ponizovskiy and Clara Pretus and R{\^e}go, {Gabriel G.} and Ritsaart Reimann and Rhoads, {Shawn A.} and Julian Riano-Moreno and Isabell Richter and R{\"o}er, {Jan Philipp} and Jahred Rosa-Sullivan and Ross, {Robert M.} and Anandita Sabherwal and Toshiki Saito and Oriane Sarrasin and Nicolas Say and Katharina Schmid and Schmitt, {Michael T.} and Philipp Schoenegger and Christin Scholz and Schug, {Mariah G.} and Stefan Schulreich and Ganga Shreedhar and Eric Shuman and Smadar Sivan and Hallgeir Sj{\aa}stad and Meikel Soliman and Katia Soud and Tobia Spampatti and Gregg Sparkman and Ognen Spasovski and Stanley, {Samantha K.} and Stern, {Jessica A.} and Noel Strahm and Yasushi Suko and Sunhae Sul and Stylianos Syropoulos and Taylor, {Neil C.} and Elisa Tedaldi and Gustav Tingh{\"o}g and Huynh, {Luu Duc Toan} and Travaglino, {Giovanni Antonio} and Manos Tsakiris and İlayda T{\"u}ter and Michael Tyrala and Uluğ, {{\"O}zden Melis} and Arkadiusz Urbanek and Danila Valko and {van der Linden}, Sander and {van Schie}, Kevin and {van Stekelenburg}, Aart and Edmunds Vanags and Daniel V{\"a}stfj{\"a}ll and Stepan Vesely and J{\'a}chym Vintr and Marek Vranka and Wanguche, {Patrick Otuo} and Robb Willer and Wojcik, {Adrian Dominik} and Rachel Xu and Anjali Yadav and Magdalena Zawisza and Xian Zhao and Jiaying Zhao and Dawid {\.Z}uk and {Van Bavel}, {Jay J.}",

year = "2024",

month = feb,

doi = "10.1126/sciadv.adj5778",

language = "English",

volume = "10",

journal = "Science Advances",

issn = "2375-2548",

publisher = "American Association for the Advancement of Science",

number = "6",

}

Vlasceanu, M, Doell, KC, Bak-Coleman, JB, Todorova, B, Berkebile-Weinberg, MM, Grayson, SJ, Patel, Y, Goldwert, D, Pei, Y, Chakroff, A, Pronizius, E, van den Broek, KL, Vlasceanu, D, Constantino, S, Morais, MJ, Schumann, P, Rathje, S, Fang, K, Aglioti, SM, Alfano, M, Alvarado-Yepez, AJ, Andersen, A, Anseel, F, Apps, MAJ, Asadli, C, Awuor, FJ, Azevedo, F, Basaglia, P, Bélanger, JJ, Berger, S, Bertin, P, Białek, M, Bialobrzeska, O, Blaya-Burgo, M, Bleize, DNM, Bø, S, Boecker, L, Boggio, PS, Borau, S, Bos, B, Bouguettaya, A, Brauer, M, Brick, C, Brik, T, Briker, R, Brosch, T, Buchel, O, Buonauro, D, Butalia, R, Carvacho, H, Chamberlain, SAE, Chan, HY, Chow, D, Chung, D, Cian, L, Cohen-Eick, N, Contreras-Huerta, LS, Contu, D, Cristea, V, Cutler, J, D'Ottone, S, De Keersmaecker, J, Delcourt, S, Delouvée, S, Diel, K, Douglas, BD, Drupp, MA, Dubey, S, Ekmanis, J, Elbaek, CT, Elsherif, M, Engelhard, IM, Escher, YA, Etienne, TW, Farage, L, Farias, AR, Feuerriegel, S, Findor, A, Freira, L, Friese, M, Gains, NP, Gallyamova, A, Geiger, SJ, Genschow, O, Gjoneska, B, Gkinopoulos, T, Goldberg, B, Goldenberg, A, Gradidge, S, Grassini, S, Gray, K, Grelle, S, Griffin, SM, Grigoryan, L, Grigoryan, A, Grigoryev, D, Gruber, J, Guilaran, J, Hadar, B, Hahnel, UJJ, Halperin, E, Harvey, AJ, Haugestad, CAP, Herman, AM, Hershfield, HE, Himichi, T, Hine, DW, Hofmann, W, Howe, L, Huaman-Chulluncuy, ET, Huang, G, Ishii, T, Ito, A, Jia, F, Jost, JT, Jovanović, V, Jurgiel, D, Kácha, O, Kankaanpää, R, Kantorowicz, J, Kantorowicz-Reznichenko, E, Mintz, KK, Kaya, I, Kaya, O, Khachatryan, N, Klas, A, Klein, C, Klöckner, CA, Koppel, L, Kosachenko, AI, Kothe, EJ, Krebs, R, Krosch, AR, Krouwel, APM, Kyrychenko, Y, Lagomarsino, M, Lamm, C, Lange, F, Cunningham, JL, Lees, J, Leung, TY, Levy, N, Lockwood, PL, Longoni, C, López Ortega, A, Loschelder, DD, Lu, JG, Luo, Y, Luomba, J, Lutz, AE, Majer, JM, Markowitz, E, Marsh, AA, Mascarenhas, KL, Mbilingi, B, Mbungu, W, McHugh, C, Meijers, MHC, Mercier, H, Mhagama, FL, Michalakis, K, Mikus, N, Milliron, S, Mitkidis, P, Monge-Rodríguez, FS, Mora, YL, Moreau, D, Motoki, K, Moyano, M, Mus, M, Navajas, J, Nguyen, TL, Nguyen, DM, Nguyen, T, Niemi, L, Nijssen, SRR, Nilsonne, G, Nitschke, JP, Nockur, L, Okura, R, Öner, S, Özdoğru, AA, Palumbo, H, Panagopoulos, C, Panasiti, MS, Pärnamets, P, Paruzel-Czachura, M, Pavlov, YG, Payán-Gómez, C, Pearson, AR, da Costa, LP, Petrowsky, HM, Pfattheicher, S, Pham, NT, Ponizovskiy, V, Pretus, C, Rêgo, GG, Reimann, R, Rhoads, SA, Riano-Moreno, J, Richter, I, Röer, JP, Rosa-Sullivan, J, Ross, RM, Sabherwal, A, Saito, T, Sarrasin, O, Say, N, Schmid, K, Schmitt, MT, Schoenegger, P, Scholz, C, Schug, MG, Schulreich, S, Shreedhar, G, Shuman, E, Sivan, S, Sjåstad, H, Soliman, M, Soud, K, Spampatti, T, Sparkman, G, Spasovski, O, Stanley, SK, Stern, JA, Strahm, N, Suko, Y, Sul, S, Syropoulos, S, Taylor, NC, Tedaldi, E, Tinghög, G, Huynh, LDT, Travaglino, GA, Tsakiris, M, Tüter, İ, Tyrala, M, Uluğ, ÖM, Urbanek, A, Valko, D, van der Linden, S, van Schie, K, van Stekelenburg, A, Vanags, E, Västfjäll, D, Vesely, S, Vintr, J, Vranka, M, Wanguche, PO, Willer, R, Wojcik, AD, Xu, R, Yadav, A, Zawisza, M, Zhao, X, Zhao, J, Żuk, D & Van Bavel, JJ 2024, 'Addressing climate change with behavioral science: A global intervention tournament in 63 countries', Science Advances, vol. 10, no. 6, eadj5778. https://doi.org/10.1126/sciadv.adj5778

TY - JOUR

T1 - Addressing climate change with behavioral science

T2 - A global intervention tournament in 63 countries

AU - Vlasceanu, Madalina

AU - Doell, Kimberly C.

AU - Bak-Coleman, Joseph B.

AU - Todorova, Boryana

AU - Berkebile-Weinberg, Michael M.

AU - Grayson, Samantha J.

AU - Patel, Yash

AU - Goldwert, Danielle

AU - Pei, Yifei

AU - Chakroff, Alek

AU - Pronizius, Ekaterina

AU - van den Broek, Karlijn L.

AU - Vlasceanu, Denisa

AU - Constantino, Sara

AU - Morais, Michael J.

AU - Schumann, Philipp

AU - Rathje, Steve

AU - Fang, Ke

AU - Aglioti, Salvatore Maria

AU - Alfano, Mark

AU - Alvarado-Yepez, Andy J.

AU - Andersen, Angélica

AU - Anseel, Frederik

AU - Apps, Matthew A.J.

AU - Asadli, Chillar

AU - Awuor, Fonda Jane

AU - Azevedo, Flavio

AU - Basaglia, Piero

AU - Bélanger, Jocelyn J.

AU - Berger, Sebastian

AU - Bertin, Paul

AU - Białek, Michał

AU - Bialobrzeska, Olga

AU - Blaya-Burgo, Michelle

AU - Bleize, Daniëlle N.M.

AU - Bø, Simen

AU - Boecker, Lea

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AU - Van Bavel, Jay J.

PY - 2024/2

Y1 - 2024/2

N2 - Effectively reducing climate change requires marked, global behavior change. However, it is unclear which strategies are most likely to motivate people to change their climate beliefs and behaviors. Here, we tested 11 expert-crowdsourced interventions on four climate mitigation outcomes: beliefs, policy support, information sharing intention, and an effortful tree-planting behavioral task. Across 59,440 participants from 63 countries, the interventions’ effectiveness was small, largely limited to nonclimate skeptics, and differed across outcomes: Beliefs were strengthened mostly by decreasing psychological distance (by 2.3%), policy support by writing a letter to a future-generation member (2.6%), information sharing by negative emotion induction (12.1%), and no intervention increased the more effortful behavior—several interventions even reduced tree planting. Last, the effects of each intervention differed depending on people’s initial climate beliefs. These findings suggest that the impact of behavioral climate interventions varies across audiences and target behaviors.

AB - Effectively reducing climate change requires marked, global behavior change. However, it is unclear which strategies are most likely to motivate people to change their climate beliefs and behaviors. Here, we tested 11 expert-crowdsourced interventions on four climate mitigation outcomes: beliefs, policy support, information sharing intention, and an effortful tree-planting behavioral task. Across 59,440 participants from 63 countries, the interventions’ effectiveness was small, largely limited to nonclimate skeptics, and differed across outcomes: Beliefs were strengthened mostly by decreasing psychological distance (by 2.3%), policy support by writing a letter to a future-generation member (2.6%), information sharing by negative emotion induction (12.1%), and no intervention increased the more effortful behavior—several interventions even reduced tree planting. Last, the effects of each intervention differed depending on people’s initial climate beliefs. These findings suggest that the impact of behavioral climate interventions varies across audiences and target behaviors.

UR - http://www.scopus.com/inward/record.url?scp=85184670116&partnerID=8YFLogxK

U2 - 10.1126/sciadv.adj5778

DO - 10.1126/sciadv.adj5778

M3 - Article

C2 - 38324680

AN - SCOPUS:85184670116

SN - 2375-2548

VL - 10

JO - Science Advances

JF - Science Advances

IS - 6

M1 - eadj5778

ER -

Addressing climate change with behavioral science: A global intervention tournament in 63 countries

Abstract

UN SDGs

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