A practical assessment of stated preferences methods

Stated preferences data in the form of rankings, ratings and choices were collected in Santiago and discrete choice models estimated with them. The models were compared in terms of accuracy v/s the cost of obtaining the information and models. All methods produced reasonable but different models and fairly close subjective values of time. In terms of production costs the ranking method was a clear looser although the experimental design was slightly biased against it. Finally, the use of computerised interviews is highly recommended particularly for dealing with low income people.