Abstract
Van Ackere and Ninios (VN) used discrete-event simulation to determine the optimal strategies for a monopolist who operates a single-server facility and uses advertising to attract customers. Their model was based upon an M/Er/1/K queue. In this paper, we re-analyze their model using queueing theory and numerical optimization. Our results allow the optimal strategies to be characterized more precisely, and this leads to a reassessment and modification of the conclusions reached by VN.
Original language | English |
---|---|
Pages (from-to) | 463-467 |
Number of pages | 5 |
Journal | Journal of the Operational Research Society |
Volume | 47 |
Issue number | 3 |
DOIs | |
State | Published - Mar 1996 |
Externally published | Yes |
Keywords
- Optimization
- Queueing
- Simulation