Personal profile
Research Interests
My research lies at the intersection of marketing and consumer psychology. I am particularly interested in understanding how the linguistic features of marketing communication and culture influence the preferences and behavior of consumers.
Key Words
Marketing, Consumer Psychology, Consumer Behavior, Culture, Advertising.
Profession
Psychology, University of North Carolina at Wilmington 2000
Education/Academic qualification
PhD, University of California, Irvine
Award Date: 15 Jun 2012
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production
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Dive into the research topics where Todd Pezzuti is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Cool People
Pezzuti, T., Warren, C. & Chen, J., 2025, (Accepted/In press) In: Journal of Experimental Psychology: General.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Correction to: Highlighting Discrepancies in Brand Messaging Increases Social Media Engagement (Journal of the Academy of Marketing Science, (2025), 53, 4, (989-1010), 10.1007/s11747-023-00983-x)
Pezzuti, T., Jul 2025, In: Journal of the Academy of Marketing Science. 53, 4, p. 1011 1 p.Research output: Contribution to journal › Comment/debate
Open Access -
Highlighting Discrepancies in Brand Messaging Increases Social Media Engagement
Pezzuti, T., Jul 2025, In: Journal of the Academy of Marketing Science. 53, 4, p. 989-1010 22 p.Research output: Contribution to journal › Article › peer-review
9 Scopus citations -
What’s not to like? Negations in brand messages increase consumer engagement
Pezzuti, T. & Leonhardt, J. M., May 2023, In: Journal of the Academy of Marketing Science. 51, 3, p. 675-694 20 p.Research output: Contribution to journal › Article › peer-review
21 Scopus citations -
Vaccination Acceptance Across Cultures: The Roles of Collectivism, Empathy, and Homophily
Leonhardt, J. M. & Pezzuti, T., Jun 2022, In: Journal of International Marketing. 30, 2, p. 13-27 15 p.Research output: Contribution to journal › Article › peer-review
48 Scopus citations
Press/Media
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Can I learn to be cool – even though I am garrulous, swotty and wear no-show socks?
30/10/25
3 items of Media coverage
Press/Media
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People who are considered 'cool' have these six things in common across all cultures
29/08/25
1 item of Media coverage
Press/Media
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Scientists reveal the six attributes that people think make others ‘cool’
23/08/25
1 item of Media coverage
Press/Media