Research output per year
Research output per year
Personal profile
Research Interests
My research lies at the intersection of marketing and consumer psychology. I am particularly interested in understanding how the linguistic features of marketing communication and culture influence the preferences and behavior of consumers.
Key Words
Marketing, Consumer Psychology, Consumer Behavior, Culture, Advertising.
Profession
Psychology, University of North Carolina at Wilmington 2000
Education/Academic qualification
PhD, University of California, Irvine
Award Date: 15 Jun 2012
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Dive into the research topics where Todd Pezzuti is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Network
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Vaccination Acceptance Across Cultures: The Roles of Collectivism, Empathy, and Homophily
Leonhardt, J. M. & Pezzuti, T., Jun 2022, In: Journal of International Marketing. 30, 2, p. 13-27 15 p.Research output: Contribution to journal › Article › peer-review
8 Scopus citations -
Certainty in Language Increases Consumer Engagement on Social Media
Pezzuti, T., Leonhardt, J. M. & Warren, C., Feb 2021, In: Journal of Interactive Marketing. 53, p. 32-46 15 p.Research output: Contribution to journal › Article › peer-review
Open Access25 Scopus citations -
How collectivistic values affect online word-of-mouth
Pezzuti, T. & Leonhardt, J. M., Jul 2021, In: International Journal of Market Research. 63, 4, p. 436-453 18 p.Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
We're not so different: Collectivism increases perceived homophily, trust, and seeking user-generated product information
Leonhardt, J. M., Pezzuti, T. & Namkoong, J. E., May 2020, In: Journal of Business Research. 112, p. 160-169 10 p.Research output: Contribution to journal › Article › peer-review
20 Scopus citations -
Hyperopia and frugality: Different motivational drivers and yet similar effects on consumer spending
Pan, L., Pezzuti, T., Lu, W. & Pechmann, C., Feb 2019, In: Journal of Business Research. 95, p. 347-356 10 p.Research output: Contribution to journal › Article › peer-review
16 Scopus citations