Research output per year
Research output per year
Personal profile
Research Interests
My research lies at the intersection of marketing and consumer psychology. I am particularly interested in understanding how the linguistic features of marketing communication and culture influence the preferences and behavior of consumers.
Key Words
Marketing, Consumer Psychology, Consumer Behavior, Culture, Advertising.
Profession
Psychology, University of North Carolina at Wilmington 2000
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PhD, University of California, Irvine
Award Date: 15 Jun 2012
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Dive into the research topics where Todd Pezzuti is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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What’s not to like? Negations in brand messages increase consumer engagement
Pezzuti, T. & Leonhardt, J. M., May 2023, In: Journal of the Academy of Marketing Science. 51, 3, p. 675-694 20 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Vaccination Acceptance Across Cultures: The Roles of Collectivism, Empathy, and Homophily
Leonhardt, J. M. & Pezzuti, T., Jun 2022, In: Journal of International Marketing. 30, 2, p. 13-27 15 p.Research output: Contribution to journal › Article › peer-review
13 Scopus citations -
Certainty in Language Increases Consumer Engagement on Social Media
Pezzuti, T., Leonhardt, J. M. & Warren, C., Feb 2021, In: Journal of Interactive Marketing. 53, p. 32-46 15 p.Research output: Contribution to journal › Article › peer-review
Open Access36 Scopus citations -
How collectivistic values affect online word-of-mouth
Pezzuti, T. & Leonhardt, J. M., Jul 2021, In: International Journal of Market Research. 63, 4, p. 436-453 18 p.Research output: Contribution to journal › Article › peer-review
8 Scopus citations -
We're not so different: Collectivism increases perceived homophily, trust, and seeking user-generated product information
Leonhardt, J. M., Pezzuti, T. & Namkoong, J. E., May 2020, In: Journal of Business Research. 112, p. 160-169 10 p.Research output: Contribution to journal › Article › peer-review
25 Scopus citations