Todd Pezzuti, PhD

Doctor in Management, University of California, Irvine 2012

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Personal profile

Research Interests

My research lies at the intersection of marketing and consumer psychology. I am particularly interested in understanding how the linguistic features of marketing communication and culture influence the preferences and behavior of consumers.

Key Words

Marketing, Consumer Psychology, Consumer Behavior, Culture, Advertising.


Psychology, University of North Carolina at Wilmington 2000

Education/Academic qualification

PhD, University of California, Irvine

Award Date: 15 Jun 2012


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