Brand Activism, Cause Marketing, Controversial Social Causes, Customer Experience, Boycott & Buycott, Word of Mouth, Social Media Engagement, Social Entrepeneurship.
Brand Activism, Controversial Social Cause, Cause Marketing.
Commercial Engineer, Universidad Adolfo Ibáñez 1991
PhD, Universidad Adolfo Ibáñez
Award Date: 27 Jul 2021
Master, Universidad Adolfo Ibáñez
Award Date: 22 Mar 2002
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