Karin Usach

Karin Usach, PhD

Doctor in Management, Universidad Adolfo Ibáñez 2021

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Personal profile

Research Interests

Brand Activism, Cause Marketing, Controversial Social Causes, Customer Experience, Boycott & Buycott, Word of Mouth, Social Media Engagement, Social Entrepeneurship.

Key Words

Brand Activism, Controversial Social Cause, Cause Marketing.


Commercial Engineer, Universidad Adolfo Ibáñez 1991

Education/Academic qualification

PhD, Universidad Adolfo Ibáñez

Award Date: 27 Jul 2021

Master, Universidad Adolfo Ibáñez

Award Date: 22 Mar 2002


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