Research output per year
Research output per year
Search results
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2022
Branding’s academic–practitioner gap: managers’ views
Alpert, F., Brown, M., Ferrier, E., Gonzalez-Arcos, C. F. & Piehler, R., 3 Feb 2022, In: Journal of Product and Brand Management. 31, 2, p. 218-237 20 p.Research output: Contribution to journal › Article › peer-review
11 Scopus citations -
2021
“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions
Gonzalez-Arcos, C., Joubert, A. M., Scaraboto, D., Guesalaga, R. & Sandberg, J., May 2021, In: Journal of Marketing. 85, 3, p. 44-61 18 p.Research output: Contribution to journal › Article › peer-review
43 Scopus citations