Research output per year
Research output per year
Personal profile
Research Interests
Her research focuses on the areas of branding, marketing and sustainability with top-level international publications. Claudia has experience working in interdisciplinary teams investigating sustainable consumption, consumer resistance to public policy interventions that promote sustainable consumption, and how organizations position themselves towards societal values (e.g., the UN Sustainable Development Goals). Claudia has experience applying a wide range of qualitative methodologies to research consumer behavior, collecting and analysing large digital datasets, and conducting ethnographic studies in large organizations.
Key Words
Sustainability Marketing, Branding, Consumer Behavior
Profession
Bachelor of Social Communication, Pontificia Universidad Católica de Chile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PhD, University of Queensland
Award Date: 19 Oct 2018
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Branding’s academic–practitioner gap: managers’ views
Alpert, F., Brown, M., Ferrier, E., Gonzalez-Arcos, C. F. & Piehler, R., 3 Feb 2022, In: Journal of Product and Brand Management. 31, 2, p. 218-237 20 p.Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
Commentary: the unintended consequences of digital service technologies
Rosenbaum, M. S., Walters, G., Edwards, K. L. & Gonzalez-Arcos, C. F., 28 Mar 2022, In: Journal of Services Marketing. 36, 2, p. 97-109 13 p.Research output: Contribution to journal › Review article › peer-review
4 Scopus citations -
Empowering Investors: Sustainable Consumption through Micro-Investment Platforms: An Abstract
Gonzalez-Arcos, C., Meath, C., Popkowski Leszczyc, P. T. L., Haruvy, E., Ann, J. & Gain, A., 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 565-566 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy: An Abstract
Wallin, A., Gonzalez-Arcos, C., Mao, W., Popkowski Leszczyc, P. T. L. & Wong, L., 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 545-546 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions
Gonzalez-Arcos, C., Joubert, A. M., Scaraboto, D., Guesalaga, R. & Sandberg, J., May 2021, In: Journal of Marketing. 85, 3, p. 44-61 18 p.Research output: Contribution to journal › Article › peer-review
35 Scopus citations