Claudia González, PhD

Doctor of Philosophy , Marketing,The University of Queensland 2018

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Personal profile

Research Interests

Her research focuses on the areas of branding, marketing and sustainability with top-level international publications. Claudia has experience working in interdisciplinary teams investigating sustainable consumption, consumer resistance to public policy interventions that promote sustainable consumption, and how organizations position themselves towards societal values (e.g., the UN Sustainable Development Goals). Claudia has experience applying a wide range of qualitative methodologies to research consumer behavior, collecting and analysing large digital datasets, and conducting ethnographic studies in large organizations.

Key Words

Sustainability Marketing, Branding, Consumer Behavior


Bachelor of Social Communication, Pontificia Universidad Católica de Chile

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 10 - Reduced Inequalities
  • SDG 12 - Responsible Consumption and Production
  • SDG 16 - Peace, Justice and Strong Institutions

Education/Academic qualification

PhD, University of Queensland

Award Date: 19 Oct 2018


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