Claudia González, PhD

Doctor of Philosophy , Marketing,The University of Queensland 2018

If you made any changes in Pure these will be visible here soon.

Personal profile

Research Interests

Her research focuses on the areas of branding, marketing and sustainability with top-level international publications. Claudia has experience working in interdisciplinary teams investigating sustainable consumption, consumer resistance to public policy interventions that promote sustainable consumption, and how organizations position themselves towards societal values (e.g., the UN Sustainable Development Goals). Claudia has experience applying a wide range of qualitative methodologies to research consumer behavior, collecting and analysing large digital datasets, and conducting ethnographic studies in large organizations.

Key Words

Sustainability Marketing, Branding, Consumer Behavior


Bachelor of Social Communication, Pontificia Universidad Católica de Chile

Education/Academic qualification

PhD, University of Queensland

Award Date: 19 Oct 2018


Dive into the research topics where Claudia González is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles